Lumiere. Video intelligence platform for Hollywood's biggest studios

USA 2022-ONGOINGAI STRATEGY, UX DESIGN, DESIGN SYSTEM, CONVERSATIONAL DESIGN, AND DATA VISUALIZATION

What started as an interface redesign became a product transformation. Lumiere now captures real-time viewer feedback through interactive video, uses AI to deepen every response, and generates insights automatically — no PowerPoint required. In 2025, Lumiere won the UX Design Award from International Design Center Berlin.

20M+

viewer reactions

100M

seconds of video shared

CUSTOMIZED VIDEO INTERACTIONS

Video content conveys emotions, stories, and experiences that Lumiere helps to capture and analyze. Our goal was to design an easy and fun process of setting up the process of capturing that video intelligence and removing any frictions.

With ‘what you see is what you get’ approach, we allow users to instantly see how the interaction process with the video will look like for the viewers.

"They create refined, thoughtful design systems that make our development so much easier."
Chris Simpkins
Chris SimpkinsChief Product Architect, Lumiere

ENGAGING FEEDBACK EXPERIENCE

What would a great experience of providing feedback for participants look like? It should be fun, easy, clear, and engaging. That is why we designed different options for collecting opinions, reviews, and suggestions in a variety of ways – with questions, ratings, emojis, comments, and more.

We made the feedback process fun and engaging to reward the participants with a great experience rather than annoy them with interruptions.

But we are looking for insights that are not only about What but also Why. That is why, with the help of integration with AI, we can uncover deeper insights from feedback by asking additional questions about their answers or choices.

TURNING DATA INTO INSIGHTS

Turning data into insights

Lumiere uses content analysis and natural language processing to uncover key insights in real-time. We designed a dashboard to make complex information accessible and actionable.
With AI-generated summaries of what viewers are doing or saying, data on viewer reactions and video performance, personalized dashboards tell a clear, compelling story.

Lumiere mobile

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