Azercell. Unified telecom–fintech experience for 5M+ users

AZERBAIJAN 2022-ONGOINGAPP DESIGN, WEBSITE DESIGN, DESIGN SYSTEM, LAUNCH SUPPORT, AND DESIGN CONSULTING

A multi-year partnership that grew from one app redesign into a full product ecosystem — three mobile applications, web services, landing pages, and a visual style that became the company's new brand standard.

x2

Total revenue increase

4.8⭑

Average app rating in stores

+21.8%

User activity over time increase

+4.7%

Average engagement time per session

TWO APPS IN ONE

We designed the navigation to be clear and intuitive, allowing users to switch between products easily with an elegant switcher. Whether you have a fintech card or multiple phone numbers, the structure of the app remains consistent, ensuring a smooth user experience for everyone.

MEET THE AKART

The onboarding process was designed to be informative, engaging, and enjoyable, with the goal of integrating existing users into the Azercell fintech ecosystem.
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At the same time, we wanted the fintech part not to be overwhelming. Therefore, all financial transactions are designed to be familiar and easy to use. Our goal is to make basic money operations convenient, ensuring that there are no potential entry barriers.

"In terms of work quality, The Gradient might be the most structured and professional company I’ve ever hired."
Nargiz Tofidi
Nargiz TofidiSenior Product Manager, Azercell

REALLY HONEST TELCO APP

Azercell home screen

Reflecting Azercell’s openness philosophy, we’ve streamlined access to essential telecom actions to provide a more transparent and user-centric experience. The home page now has dedicated entry points for managing common scenarios.

CUSTOM TARIFF BUILDER

Acknowledging that it's impossible to create a tariff plan for everyone, Azercell has launched a custom tariff builder. For this plan, we designed a simple-to-use one-page builder where anyone can make a tariff that best suits their needs with just a few simple slider adjustments.

Our interface solution formed the basis of their marketing campaign.

Video by Maverick.az

CASHBACK FOR EVERYONE

To avoid disappointing primary user groups with differing needs, we developed a flexible cashback system with Azercell’s product teams. As a result, we have created a unique rewards program that allows users to choose between cash and megabytes as a reward, ensuring that everyone gets the benefit that suits them.

DIGITAL BRAND REDESIGN

Started as an app's redesign, our efforts on unique app details and elements inspired a trend in the company's visual style. Our proposed visual style established a new standard for other Azercell's digital products and translated to brand materials.

ECOSYSTEM
OF PRODUCTS

Following the successful launch of the B2C app, Azercell chose to expand our collaboration to other digital products. During this time, we worked on 3 mobile applications, web services, landing pages for special events, and many other interesting sub-projects.

"They never turn us down or delay any delivery; the team is always involved and willing to help us anytime."
Nargiz Tofidi
Nargiz TofidiDigital Solutions and Partnership Senior Specialist, Azercell

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