Cashee. Teen banking for the MENA region

Through numerous interviews with kids, parents, and stakeholders, it became clear that receiving the card is not just an event but a significant milestone for a kid. It's a mark of "graduation in life," a symbol of stepping into adulthood.
Inspired by this insight, we made the bold decision to build our design around the card. We chose to spotlight it—almost like a star on a stage—to highlight the freedom and independence it represents.

Recognizing that kids crave uniqueness, Cashee offers them to join one of the three teams and cards to choose from. Team Bolt caters to the thrill-seekers, Team Rocket to the boundary-pushers, and Team Hearts to those guided by heart and intuition.
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This commitment to individuality is represented in Cashee's cards, design, and marketing materials.

Instilling the habit of saving is a pivotal part of financial education for the youth. By introducing a dedicated savings tab, users are encouraged to separate their spending and allocate a portion of their income for saving, fostering the habit of budgeting and saving for future needs.

Second, there are goals. Recognizing the challenges of long-term savings, we've incorporated auto-saving functionalities: Round-ups, Fixed % or amount from all of the transactions.

Based on analytics and interviews, we’ve learned that parents need to be informed about key actions within the app — the ability to set allowances, monitor spending, ensure easy top-ups, and more.

When it comes to teaching important money topics, we understand that long videos or articles may not capture the attention of young learners.
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That's why we've embraced an interactive format as the key to effectively engaging young learners with money topics. Through a story-like content format, quizzes, a lesson-journey map, and rewards for each practice, we've successfully transformed the way children approach their financial education.

To keep the learning experience exciting and fresh, Cashee distributes the content seasonally, taking inspiration from platforms like Netflix. This ensures that users always have new and captivating material to explore.

At the heart of this system are Cashee coins, the internal currency that users earn by completing educational topics, unlocking achievements, winning leaderboard challenges, and even by spending within the app.

The economy has been carefully designed to ensure that users can accumulate enough coins to redeem them for valuable prizes such as app themes, t-shirts, earphones, movie tickets, and more. With Cashee, the more you participate, the greater the rewards you can earn.

We collaborated with illustrator Oles Derega to create over 60 unique achievements, each tailored to different actions and categories like saving solely with round-ups, referring 5 users successfully, or making 15 purchases of computer games. And there are even secretive achievements to discover, but we'll keep those under wraps!