What was The Gradient’s role in designing Lilo?

We designed the end-to-end product experience for Lilo, covering both B2C and B2B journeys across mobile and web. Our role was to translate a complex health and insurance model into a clear, human-centred digital product.

How did The Gradient approach personalisation in Lilo?

We designed a personalised onboarding and health profiling flow that adapts to individual user needs. This allowed the product to offer relevant guidance and recommendations from the first interaction, rather than treating all users the same.

How did The Gradient ensure Lilo could scale as a product?

We built a flexible design system and reusable UX patterns that support future features, multiple user roles, and business growth without sacrificing usability or consistency.

lilo. A health subscription that replaces insurance

UKRAINE 2022-ONGOINGUX DESIGN, VISUAL DESIGN, DESIGN SYSTEM, AND SERVICE DESIGN

Lilo launched as Ukraine's first health subscription — a product people actively use, not just own. Personal doctor matching, preventive health plans, 24/7 chat, AI-powered health guidance, and medication delivery — all inside one app. The service now operates across 17 Dobrobut medical centers, DILA laboratories, and partner pharmacy networks across Ukraine.

4.7⭑

Average app rating in App Store

500+

Paid clients in the first month

IT STARTS WITH PERSONALISATION

The experience with the lilo app begins with a brief, personalized quiz designed to understand how a user feels, their health history, and their goals for staying healthy. With every answer provided, lilo adapts the next steps in the journey, making the flow responsive and highlighting the benefits that are most relevant to the user’s health condition. This approach motivates you to complete each step, making the process not only beneficial but also interesting and rewarding.

It’s more than just completing the onboarding quiz – it’s about actively participating in a health journey that feels personal and valuable.

YOUR PERSONAL HEALTH JOURNEY, SIMPLIFIED

After the quiz, lilo app creates a personalized health plan tailored to the user’s specific needs, goals, and preferences, and can be easily customized with add-ons to fit personal preferences. As no one likes reading through confusing and lengthy insurance contracts, it was important to create a better experience.

We designed the lilo health plan so that it immediately shows the user what is included in their health plan, with the ability to dive into details if necessary.

Additionally, it was essential to empower users to ask their health-related questions and receive immediate answers. To achieve this, we integrated AI into the lilo app, training it to respond to various inquiries and topics, including symptoms, treatments, medications, and general wellness advice.

TAILORED DOCTOR MATCH

Having a personal doctor who is a trusted partner in a health journey is important for everyone. lilo connects users with healthcare professionals who are best suited based on their unique situation, concern, or location. We designer doctor selection experience to give users a sense of doctors' personality and their approach to care, helping them feel more confident in their choice.

YOUR HEALTH TO-DO LIST, MADE EASY

In addition to providing general accident coverage, lilo takes a proactive approach to managing user’s health. That's why, unlike other insurance apps focusing on insurance policies, lilo's interface is built around human health.

The app's main page has three main features, placing everything users need for their well-being right at their fingertips. lilo suggests when to schedule preventive appointments, reminds of upcoming visits, and guides on when and what medications to take. This helps users adhere to their treatment plan and stay informed and on track with their health journey.

GET HELP IN ONE TAP

With the lilo app, users can access a team of professional doctors available 24/7 through an easy-to-use chat feature.

We've designed a central button that provides quick access to the most important actions, whether it's a quick chat about health-related questions, scheduling a doctor's appointment, or calling for emergency assistance.

MEDICATION ORDER

Managing medications should be easy and convenient. We've designed a simple flow where users can order prescribed medicaines with just a few taps. They can choose the most convenient pharmacy for order pick-up the prescription or order direct address delivery at a convenient time.

We also designed a way to store up-to-date electronic prescriptions in the app, so there is no need to carry around paper ones or look for them in other systems.