What is an AI-enhanced team coaching platform?

An AI-enhanced team coaching platform uses artificial intelligence to personalise coaching insights based on behavioural data, team interactions, and user input. Instead of static assessments, AI helps surface relevant patterns, recommendations, and guidance tailored to real workplace situations.

What role does AI play in the Happy Companies product?

AI is used to synthesise behavioural data, personalise coaching insights, and support conversational guidance. Rather than replacing human judgement, it helps teams understand collaboration dynamics faster and apply insights more effectively.

How did The Gradient design an AI-enhanced SaaS product?

We focused on integrating AI directly into the user experience — not as a feature, but as a decision-making layer. This meant designing clear assessment flows, human-centred interfaces, and AI-driven insights that feel intuitive, trustworthy, and actionable.

Can AI-enhanced SaaS products scale across teams and organisations?

Yes. When designed correctly, AI enables consistent insight generation across teams while adapting to different contexts, roles, and behaviours — making it a strong foundation for scalable SaaS products.

Happy Companies. AI-powered team coaching platform

USA 2023-2024AI STRATEGY, CONVERSATIONAL DESIGN, UX DESIGN, VISUAL DESIGN, AND DESIGN SYSTEM

Happy launched as a complete coaching platform — behavioral assessment, workstyle profiles, 1:1 team insights, and a conversational AI coach embedded in Microsoft Teams, Slack, and email. Pre-launch pilots reached 200+ executives and over 1,000 managers.

78%

monthly active coaching usage

86%

of users reported improved leadership

HAPPY ASSESSMENT

We designed the assessment process to be engaging, with delights and animations integrated to showcase progress and motivate users to complete it.
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After completing the Happy Assessment, users receive a Workstyle Snapshot — an expertly designed visual overview of the most important aspects of their personal workstyle, providing a quick and valuable understanding of how they operate best in the workplace.

UNDERSTANDING INDIVIDUAL WORKSTYLES

Based on the Happy Assessment, users unlock their unique Workstyle, which tells about their individual strengths, work preferences, interaction styles, and more.
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The Workstyle page is designed with engaging elements like emojis, animated gradients, and other fun visuals to make this information more accessible and enjoyable than traditional, text-heavy documents.

James LawrenceСo-Founder and CEO, Happy Companies

1:1 INSIGHTS

After multiple user testing sessions, we’ve learned that people want to compare individual workstyles and behaviors side-by-side.

We designed Happy Insights to give an immediate understanding of how two people can interact more effectively, minimize misunderstandings, and identify points of alignment to foster better collaboration.

PERSONALIZED AI-ENHANCED COACHING

To create a more engaging coaching experience, we developed a unique character for the Coach with emotions. This personifies the AI-driven coaching tool, adding a human touch to the support it provides.

Happy's AI-enhanced Coach was designed as a conversational interface. Users can ask the Coach questions about their colleagues' workstyles or describe a particular situation and instantly get relevant topics tailored to their inquiry, such as how to improve working relationships, handle conflicts, or give effective feedback.

INTEGRATING HAPPY INTO USER WORKFLOWS

After testing Happy internally at The Gradient, we've learned the importance of integrating Happy coaching into users' daily workflows and work tools, such as Slack or Microsoft Teams.

That's why Happy is designed to be easily accessible whenever you need guidance, whether it's before a meeting with a manager or colleague, or even during the meeting itself.

BRAND AND MARKETING

To ensure brand consistency across all channels, including emails, website, and social media, we created cohesive brand and marketing assets for Happy.

We designed the website and marketing materials to evoke emotions that align with the overall feeling of the Happy product, reinforcing brand consistency and strengthening its market position. This approach helps create a unified and recognizable identity for Happy across all touchpoints.

78%