Investgaze. Stock market investment app for beginners in US

USA 2022-2024APP DESIGN, BRANDING, DESIGN SYSTEM, LAUNCH SUPPORT, AND MARKETING SUPPORT

Investgaze launched as a beginner-first investing product that removes friction from the early investment journey. The redesigned experience helps users move from curiosity to action with clarity and confidence, reframing investing as an accessible, value-driven activity rather than a high-stress financial task.

21% conversion

from installs into opened investment accounts

4.4⭑

average rating in the App Store and Google Play

PUT MONEY WHERE YOUR HEART IS

Do you value a healthy lifestyle, care about climate change, or companies that embrace diversity? With over 100 stock collections, users can choose what to invest in based on their personal beliefs and interests.

We designed the process of discovering investment collections to be both seamless and value-based to guide users toward the best opportunities. Plus, we help users make intelligent investment choices by showing essential info about the companies and analysts' predictions for their future performance.

"Partnering with The Gradient on product design was central to the Investgaze success, delivering user experience that solves users pains."
Serge Vinder
Serge VinderFounder, Investgaze

BECOME AN INVESTOR IN 3 SIMPLE STEPS

Investgaze enables everyone to create a ready-to-invest portfolio within minutes. There is no need to drill down into the ins and outs of the stock market to start investing.

We designed the onboarding to be simple and step-by-step, with no complex forms—users just progress smoothly from one level to the next.

ENGAGING TO INVEST MORE

BRAND AND MARKETING SUPPORT

Investgaze app icon

We developed branding for Investgaze that resonates with our audience and is centered on the simple concept of "invest in what you love." This resulted in a heart symbolizing love, combined with dynamic gradient elements inspired by the northern lights, representing the diverse interests users can invest in.

We also created a landing page for Investgaze using Framer, highlighting the key features and benefits of the platform.

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