Norvana. Personal health intelligence

USA 2024-2025AI STRATEGY, FUNCTIONAL PROTOTYPING, MULTIMODAL UX, CONTEXT ENGINEERING, AND GENERATIVE UI

A working AI health companion — from raw vision to functional iOS prototype in twelve weeks. Voice-first onboarding, personalized health reports, nutrition analysis with follow-up guidance, AI-generated workout illustrations. Built entirely by designers in code. The prototype became Norvana's fundraising demo — investors experienced the product instead of reading a pitch deck.

ONE HEALTH APP TO REPLACE THEM ALL

Norvana came to us with a clear ambition: rethink how people interact with their health using AI.
Our role was to turn that ambition into a product experience — one that doesn’t feel like another health app, but like a companion that listens, learns, and helps people find balance through everyday decisions.

Instead of focusing on symptoms after they appear, we designed Norvana as a proactive system — translating daily health data into insights people can actually understand and act on.

INTERFACE AND HEALTH REPORT

Conversational AI Interface

Norvana speaks your language, literally. It adjusts tone and style, making interactions feel natural and emotionally in tune. The app turns data into dialogue, helping users make sense of what’s happening in their bodies through calm, supportive guidance instead of overwhelming charts.


Health Report

We designed the Health Report as a clear, structured summary of each user’s wellbeing — not just a data dump.

Instead of overwhelming charts, the report translates patterns from sleep, activity, nutrition, and uploaded medical data into concise insights with context. It highlights what’s improving, what needs attention, and why — grounding every suggestion in evidence-based logic.

The result is a health overview that feels understandable and actionable, not clinical or intimidating.

NUTRITION CONSULTATION

We designed Norvana’s nutrition feature as an interactive consultation, not a calorie counter.

Users can analyse a meal and instantly see its breakdown: calories, protein, fats, carbohydrates, and other nutrients. But the experience doesn’t stop at numbers.

The interface encourages curiosity. Norvana explains what nutrients means for your body and invites you to ask follow-up questions about its impact — turning raw nutritional data into informed, personalised guidance.

It’s not just about tracking what you eat. It’s about understanding how it affects you.

FOOD SCAN

We designed Food Scan as a fast, low-friction way to understand what’s actually on your plate.

Instead of manually logging ingredients, users simply scan their meal. The system analyses the composition and presents a clear nutritional breakdown in seconds.

But it goes beyond numbers. Food Scan also highlights imbalances and suggests small adjustments: adding more protein, reducing sodium, or improving portion ratios.

The goal wasn’t just recognition — it was optimisation. A simple scan becomes a moment of insight, helping users make smarter decisions without turning every meal into a spreadsheet.

AI-GENERATED WORKOUT AND ILLUSTRATIONS

Instead of using generic stock imagery, Norvana’s workouts are visualised by an AI model. It generates custom illustrations for each exercise, matching the user’s fitness goals, mood, and level, while keeping the calm, organic visual tone of the brand. The result: diverse, inclusive representations of movement that feel alive and unique.

EVIDENCE-BASED HEALTH GUIDANCE

Every recommendation comes from medically verified frameworks. Norvana translates clinical data into accessible, everyday language — showing users why a suggestion appears and how it connects to their wellbeing goals. The system is fully designed around hypercompliance, ensuring that empathy and accuracy coexist.

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