Delivering top-notch user experiences for our clients and their customers has always been our goal at The Gradient. This year, our work has been recognized by the industry as Cashee is nominated for the UX Design Awards organized by the International Design Center Berlin.
The annual awards spotlight products designed with a focus on intuitive user experiences, efficiency, accessibility, user insight, and business impact. This season, 182 outstanding projects have been selected from 540 participants representing 50 countries, showcasing a diverse range of innovative solutions from all over the world.
About Cashee
Cashee is a digital banking platform tailored for teenagers in the MENA region. It provides teenagers with a free digital banking app and a prepaid card to manage their money effectively, while offering parental control over children’s transactions. Parents can use the Cashee app to transfer money to their children and set flexible controls on how much they can spend.
Cashee also goes beyond basic banking functionalities as it aims to encourage financial literacy for youth. The app provides a comprehensive financial education experience, featuring interactive modules, quizzes, and tutorials. Cashee teaches kids money management and financial skills, which are fundamental life skills that children need to succeed in the real world.
In the long term, Cashee aims to have a positive social impact on the MENA region by improving financial literacy for families and increasing financial inclusion.
Our contribution
The Gradient has collaborated closely with the Cashee team to introduce young users to digital banking in a way that is intuitive, fun, and visually appealing. We are proud that our commitment to providing innovative and user-friendly financial solutions has been recognized.
Join us in celebrating the outstanding work and cast your vote for Cashee at the UX Design Award Public Choice.
What does this mean for you?
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Olena is a Founding Partner and Director of Product Strategy at The Gradient. She spent over a decade leading digital transformation projects across industries — from telecom and finance to healthcare and education.
