Transforming the concept of investing for the US market

Fintech

/ iOS · Android

Our Contribution

App design
Branding
Design system
Launch support
Marketing support

Timeline

2022 - Ongoing

Interested?

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Investing can be a daunting experience, especially for beginners. The complexity and potential risks involved often create stress and anxiety.

Driven to remove the barriers, Investgaze founders came up with the idea of building a stock market investment app for beginners looking to enter the investment world without feeling overwhelmed. At the heart of the app is the concept of investing in stock collections. By allowing users to invest in areas that resonate with their values and interests, Investgaze not only simplifies the process but also makes investing a more meaningful experience.

Investgaze partnered with The Gradient to leverage our expertise in fintech products. As a result of our cooperation, we helped to launch Investgaze apps that redefine investment patterns and make investing a fun habit by introducing delightful, engaging bits into interactions.

“Partnering with The Gradient on product design was central to the Investgaze success, delivering user experience that solves users pains.”

Serge Vinder, Founder @ Investgaze

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Put money where your heart is

Do you value a healthy lifestyle, care about climate change, or companies that embrace diversity? With over 100 stock collections, users can choose what to invest in based on their personal beliefs and interests.

We designed the process of discovering investment collections to be both seamless and value-based to guide users toward the best opportunities. Plus, we help users make intelligent investment choices by showing essential info about the companies and analysts' predictions for their future performance.

Become an investor in 3 simple steps

Investgaze enables everyone to create a ready-to-invest portfolio within minutes. There is no need to drill down into the ins and the outs of the stock market to start investing.

We designed the onboarding to be simple and step-by-step, with no complex forms—users just progress smoothly from one level to the next.

Engaging to invest more

Investing with Investgaze is easy and exciting. As users invest more, they unlock new collections, and the pro-rating feature motivates them to make regular deposits and keep their investments growing.

These engagement mechanics were designed to ensure users stay actively involved and invested in the app, enhancing the overall experience and retention.

Brand and marketing support

We developed branding for Investgaze that speaks to our audience and is built around the simple concept of "invest in what you love." This resulted in a heart symbolizing love, combined with dynamic gradient elements inspired by the northern lights, representing the diverse interests users can invest in.

We also created a landing page for Investgaze using Framer, highlighting the key features and benefits of the platform.