USA
Happy Companies
Transforming team coaching with behavioral science and AI
HR software
/ Web
Our Contribution
- Product strategy
- UX strategy
- Web design
- User research
- User testing
- Design system
- Marketing design
- Launch support
- Consulting support
Timeline
- 2023 - ongoing
Interested?
Happy is an innovative SaaS-based solution created to help leaders, HR managers and employees to unlock the potential of teams with AI-enhanced coaching.
Happy is created based on a unique methodology that merges behavioural science with AI to enhance workplace dynamics. This approach reimagines the DISC model by providing a nuanced understanding of individual and team behaviours.
Happy Companies partnered with The Gradient to translate this methodology into an effective product strategy. We collaborated closely with Happy's internal team across product design, brand, strategy, and engineering to design its innovative people and coaching platform and launch it to the US market.
We also created a full-cycle engagement and email strategy to enhance product adoption, as well as marketing assets to ensure brand and design consistency across all touch points.
We continue to work with Happy Companies to help them expand their platform and launch to the new markets.
Our work with the Gradient has been inspiring. Their entire team’s desire to do great work is so clear.
James Lawrence, Сo-Founder and CEO @ Happy Companies
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Happy Assessment
We designed the assessment process to be engaging, with delights and animations integrated to showcase progress and motivate users to complete it.
After completing Happy Assessment, users receive a Workstyle Snapshot — an expertly designed visual overview of the most important aspects of their personal workstyle, providing a quick and valuable understanding of how they operate best in the workplace.
Understanding individual workstyles
Based on the Happy Assessment, users unlock their unique Workstyle, which tells about their individual strengths, work preferences, interaction styles, and more.
The Workstyle page is designed with engaging elements like emojis, animated gradients, and other fun visuals to make this information more accessible and enjoyable than traditional, text-heavy documents.
1:1 insights
After multiple user testing sessions, we’ve learned that people want to compare individual workstyles and behaviors side-by-side.
We designed Happy Insights to give an immediate understanding of how two people can interact more effectively, minimize misunderstandings, and identify points of alignment to foster better collaboration.
Personalized AI-enhanced coaching
Happy's AI-enhanced Coach was designed as a conversational interface. Users can ask the Coach questions about their colleagues' workstyles or describe a particular situation and instantly get relevant topics tailored to their inquiry, such as how to improve working relationships, handle conflicts, or give effective feedback.
To create a more engaging coaching experience, we developed a unique character for the Coach with emotions. This personifies the AI-driven coaching tool, adding a human touch to the support it provides.
Integrating Happy into user workflows
After testing Happy internally at The Gradient, we've learned the importance of integrating Happy coaching into users' daily workflows and work tools, such as Slack or Microsoft Teams.
That's why Happy is designed to be easily accessible whenever you need guidance, whether it's before a meeting with a manager or colleague, or even during the meeting itself.
Brand and marketing
To ensure brand consistency across all channels, including emails, website, and social media, we created cohesive brand and marketing assets for Happy.
We designed the website and marketing materials to evoke emotions that align with the overall feeling of the Happy product, reinforcing brand consistency and strengthening its market position. This approach helps create a unified and recognizable identity for Happy across all touchpoints.
Let's get in touch
Interested in building an AI-powered product?
Get in touch to find out what we can do together.
Book a call or drop us a line to hello@thegradient.com
