January 20, 2025
January 16, 2025

Lumiere is nominated for UX Design Awards

by
Aleksandra Smelianska
,
Marketing Manager

Lumiere, an innovative video intelligence platform, has been nominated for the UX Design Awards in the professional Product and Concept category.

The UX Design Awards are a prestigious global competition that recognizes excellence in user experience design across various industries. Organized by the International Design Center Berlin (IDZ), these awards highlight the significant impact of experience design on shaping our lives, products, and services.

The professional Product and Concept categories feature 93 nominees, including industry leaders like Google, Amazon Web Services, and Siemens, alongside innovative design studios such as Star and Work & Co.

The nomination for the UX Design Awards highlights Lumiere’s commitment to creating a seamless and intuitive user experience for both content creators and viewers. By combining powerful analytics with an engaging interface, Lumiere is setting new standards in the field of video intelligence platforms.

About Lumiere

Designed as a collaboration between The Gradient and Latitude, one of the leading insights providers for digital content companies, Lumiere offers a comprehensive solution for gathering and analyzing video-based audience insights. Its core idea is to collect real-time audience feedback and leverage AI-driven analysis to uncover meaningful insights. This enables creators and brands to gain a deeper understanding of audience reactions, moving beyond standard metrics like views and watch time to reveal the "why" behind audience engagement.

One of Lumiere’s standout features is its AI-powered conversation capabilities, which turn leaving feedback on a video into a more interactive and insightful process. Its AI chatbot encourages the viewer to elaborate on their thoughts and provide a deeper understanding of their reactions and uncover insights that might not be immediately obvious, enhancing the quality and value of the feedback. In that way Lumiere transforms video creation from guesswork into a strategic, insights-driven process, enabling companies to produce videos that not only engage but also deliver measurable results.

This award nomination is a significant endorsement of our work, and we’re happy to be part of the global movement that drives better user experience for everyone.

About author
Aleksandra Smelianska
LinkedIn
Aleksandra is a Marketing Manager at The Gradient.

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